If you haven’t heard by now then you’ll be sad to know that Apple co-founder, Steve Jobs, has succumbed to cancer. There are a lot of words that are paraded in sentences before and after his name: CEO, pioneer, visionary, entrepreneur, Jesus. And yet, at the same time, so many other just as notable people have passed at the same moment, like Nobel Prize recipient Ralph Steinman, and civil rights activist Fred Shuttlesworth. Each of these man contributed greatly to the human conscious and yet only one retains the headline in the news (at least in the Western World).
So what is it about Steve Jobs that draws strong emotions from so many people that have never met him. His inner circle of friends is quite small and still diverse. Being a multibillionaire means you have armed escorts and an almost paranoid entitlement to privacy, yet there are stories after stories of meeting Steve in the mall, at a sushi restaurant, in the Apple store, on 1 infinite loop, etc. He was the best type of salesman, he sold the products he believed in, and he was very prophetic. To him the idea of 2,3,4 button mouses were stupid, computer specs were stupid to a population that didn’t care, blu-ray discs were also stupid (and as an owner of a PS3, I tend to agree).
He was the catalyst in breaking into new markets. There may have been early pioneers but their technology wasn’t very good. He saw what was possible, went into it, and made it better. No one remembers smartphones before the iPhone. There are some (yours truly) that were early adopters, but we paid for it in price, bugs, and stupidity. Competitors love him and loathe him at the same time. If Apple has entered your territory it meant 2 things, you have some serious competition and you have a much larger market. The former meant you were on a countdown to get your products up to snuff, the latter meant that users that didn’t consider your product before are all of a sudden interested (see Roku, Archos, Nokia smartphones).
In business Steve was aggressive, to his enemies he was wiley, to his family he was dad.